In today’s market, you don’t have to be a tech or marketing startup to be impacted by social media. Social media is not only accessible but is most likely an active tab on one of your employee’s browsers. In most work environments it is almost impossible to block people from checking, updating and/or commenting on any social network. With this in mind, having a clear set of social media guidelines is crucial for any company. Knowing the difference between creating a social media policy or a set of social media guidelines is a very important difference.
At our company’s core, we started as an SEO company and see everything through that lens. While the goal of this article is to show the process of Holistic SEO, the other purpose of this article is to show our response to helping companies put this in a context. That context is called a Holistic SEO Foundation. Having a Holistic SEO process creates a clear mission for your website and all tactics, while keeping the focus on targeting your ideal customers. Many people believe that SEO is a mysterious process that only experts can understand and while SEO has many complicated and highly technical aspects, it can be understood and used by anyone. SEO stands for Search Engine Optimization and refers to optimizing content on pages of a website, to rank higher for search terms. Everyone wants to be on the first page for a service or product they offer. The problem is that many people have no idea on how to achieve that goal.