In today’s market, you don’t have to be a tech or marketing startup to be impacted by social media. Social media is not only accessible but is most likely an active tab on one of your employee’s browsers. In most work environments it is almost impossible to block people from checking, updating and/or commenting on any social network. With this in mind, having a clear set of social media guidelines is crucial for any company. Knowing the difference between creating a social media policy or a set of social media guidelines is a very important difference.
Facebook is one of the most popular social media platforms in the world. It first emerged in 2004 and has continued to stand the test of time. While social networks like Hi5 and Myspace were really popular at the time, Facebook was the one that stuck and has continued to dominate the market years later. One reason for their domination of the social media market is because they continually adapt their product to best fit the user’s wants and needs. Recently, Facebook made changes to their algorithm so users could enjoy seeing more content on their news feeds that they connected to and wanted to engage with, particularly from their friends and family. This caused some worry to business page owners that their organic traffic would suffer drastically. We are here to explain some of the major changes and try to alleviate some of that worry by providing 6 Facebook business page tips for better organic engagement.
It was another typical day at the office. I was on my 3rd cup of nitro cold brew coffee and was just starting research to see what types of keywords would be best for Striventa. I wanted to find the right keywords to speak directly to small business owners and how they would find a company in order to build their website. After playing around with a few different keywords and their variations, I told my Google Assistant on my phone “ I need a website ”. Even though this was more in jest to test my Google Assistant, I surprisingly found that it actually makes for a decent keyword. Not only did this turn out to be a great keyword, but I hadn’t thought about this particular keyword variation like this before as I was thinking about it from the perspective of traditional search and not with a voice search application. But by trying to place myself in local business owner’s shoes, the real question is how do I use this?
At our company’s core, we started as an SEO company and see everything through that lens. While the goal of this article is to show the process of Holistic SEO, the other purpose of this article is to show our response to helping companies put this in a context. That context is called a Holistic SEO Foundation. Having a Holistic SEO process creates a clear mission for your website and all tactics, while keeping the focus on targeting your ideal customers. Many people believe that SEO is a mysterious process that only experts can understand and while SEO has many complicated and highly technical aspects, it can be understood and used by anyone. SEO stands for Search Engine Optimization and refers to optimizing content on pages of a website, to rank higher for search terms. Everyone wants to be on the first page for a service or product they offer. The problem is that many people have no idea on how to achieve that goal.