Don’t worry, business owners. If you’ve felt out of touch with the online world and how quickly it changes, you’re not the only one. While the once “in style” mullet and fanny pack is unfortunately a distant memory of the past (for most of us), that doesn’t mean your business’s online presence needs to follow suite. There are many key performance indicators that can be tracked in every business, but for this article, I wanted to highlight three important items on your KPI dashboard that are free to track for your business.
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6 Facebook Business Page Tips for Better Organic Engagement
Facebook is one of the most popular social media platforms in the world. It first emerged in 2004 and has continued to stand the test of time. While social networks like Hi5 and Myspace were really popular at the time, Facebook was the one that stuck and has continued to dominate the market years later. One reason for their domination of the social media market is because they continually adapt their product to best fit the user’s wants and needs. Recently, Facebook made changes to their algorithm so users could enjoy seeing more content on their news feeds that they connected to and wanted to engage with, particularly from their friends and family. This caused some worry to business page owners that their organic traffic would suffer drastically. We are here to explain some of the major changes and try to alleviate some of that worry by providing 6 Facebook business page tips for better organic engagement.
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Local SEO: The Key to Making Small Businesses More Competitive
Local SEO can help your small business become more competitive online right from the beginning. By empowering yourself as a business owner with the understanding of Local SEO and the best first steps to take, you can give your business every opportunity online to succeed. [Read more…] about Local SEO: The Key to Making Small Businesses More Competitive
I Need a Website – How Siri, Google Assistant, & Alexa are Changing SEO Forever
It was another typical day at the office. I was on my 3rd cup of nitro cold brew coffee and was just starting research to see what types of keywords would be best for Striventa. I wanted to find the right keywords to speak directly to small business owners and how they would find a company in order to build their website. After playing around with a few different keywords and their variations, I told my Google Assistant on my phone “ I need a website ”. Even though this was more in jest to test my Google Assistant, I surprisingly found that it actually makes for a decent keyword. Not only did this turn out to be a great keyword, but I hadn’t thought about this particular keyword variation like this before as I was thinking about it from the perspective of traditional search and not with a voice search application. But by trying to place myself in local business owner’s shoes, the real question is how do I use this?
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What We Learned from Recent Google My Business Updates
Google My Business recently came out with a slew of new and exciting updates. We have always been fascinated with Google My Business as it allows companies to hyper focus to their local market and compete with the bigger companies.
Like many businesses, if you have a Gmail account it is most likely tied to a Google My Business Account already. You’ll know this by the emails that you receive from Google regarding these updates. If your business has a Google location on Maps but is not receiving these email updates, click here and an Online Expert from Striventa will be happy to assist you. Among the top updates so far for GMB are the ability to message consumers directly, post directly to your GMB page and even set up your own GMB website. We have broken down each of these exciting features below and how you can start to leverage Google My Business.
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