Ryan Caracciolo

Sales Prospecting Process for Business Owners

December 8, 2019 By Ryan Caracciolo Filed Under: Sales Prospecting

We’ve all been there, right? Starting a business is tough, and growing your business is even tougher. One of the items that most, including myself, struggle with is sales prospecting to help scale your business. Sales prospecting is vital to the growth of any organization, during the sales prospecting process, every conversation and every interaction has to be meaningful. There’s no time for awkward transitions, awkward phrases, or just awkwardness in general. Sales prospecting has to be strategic, has to be targeted, and must utilize the right technology to get your point across quickly and effectively on how you will solve your prospects biggest problems.

In order to break down the best ways that you can be prospecting for your business, let’s focus on The 4 P’s of sales prospecting success. Why the 4’s? Well, 4 is an awkward number making this blog ironic, my birthday is also on the 4th, and by the time you’re done reading this, the number 4 will be stuck in your head.

The Top 3 Google Analytics Items to Track on Your KPI Dashboard

August 20, 2018 By Ryan Caracciolo Filed Under: Analytics and Reporting

Don’t worry, business owners. If you’ve felt out of touch with the online world and how quickly it changes, you’re not the only one. While the once “in style” mullet and fanny pack is unfortunately a distant memory of the past (for most of us), that doesn’t mean your business’s online presence needs to follow suite. There are many key performance indicators that can be tracked in every business, but for this article, I wanted to highlight three important items on your KPI dashboard that are free to track for your business.
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Local SEO: The Key to Making Small Businesses More Competitive

February 9, 2018 By Ryan Caracciolo Filed Under: SEO Strategy

Local SEO can help your small business become more competitive online right from the beginning. By empowering yourself as a business owner with the understanding of Local SEO and the best first steps to take, you can give your business every opportunity online to succeed. [Read more…] about Local SEO: The Key to Making Small Businesses More Competitive

I Need a Website – How Siri, Google Assistant, & Alexa are Changing SEO Forever

October 17, 2017 By Ryan Caracciolo Filed Under: SEO Strategy

It was another typical day at the office. I was on my 3rd cup of nitro cold brew coffee and was just starting research to see what types of keywords would be best for Striventa. I wanted to find the right keywords to speak directly to small business owners and how they would find a company in order to build their website. After playing around with a few different keywords and their variations, I told my Google Assistant on my phone “ I need a website ”. Even though this was more in jest to test my Google Assistant, I surprisingly found that it actually makes for a decent keyword. Not only did this turn out to be a great keyword, but I hadn’t thought about this particular keyword variation like this before as I was thinking about it from the perspective of traditional search and not with a voice search application. But by trying to place myself in local business owner’s shoes, the real question is how do I use this?