What business owners need to know about the Coronoavirus, and how to remain grounded for your employees, your customers and your community. [Read more…] about It’s time to Lead, Not Hoard, with Coronavirus in the US
We’ve all been there, right? Starting a business is tough, and growing your business is even tougher. One of the items that most, including myself, struggle with is sales prospecting to help scale your business. Sales prospecting is vital to the growth of any organization, during the sales prospecting process, every conversation and every interaction has to be meaningful. There’s no time for awkward transitions, awkward phrases, or just awkwardness in general. Sales prospecting has to be strategic, has to be targeted, and must utilize the right technology to get your point across quickly and effectively on how you will solve your prospects biggest problems.
In order to break down the best ways that you can be prospecting for your business, let’s focus on The 4 P’s of sales prospecting success. Why the 4’s? Well, 4 is an awkward number making this blog ironic, my birthday is also on the 4th, and by the time you’re done reading this, the number 4 will be stuck in your head.
Don’t worry, business owners. If you’ve felt out of touch with the online world and how quickly it changes, you’re not the only one. While the once “in style” mullet and fanny pack is unfortunately a distant memory of the past (for most of us), that doesn’t mean your business’s online presence needs to follow suite. There are many key performance indicators that can be tracked in every business, but for this article, I wanted to highlight three important items on your KPI dashboard that are free to track for your business.
[Read more…] about The Top 3 Google Analytics Items to Track on Your KPI Dashboard
Facebook is one of the most popular social media platforms in the world. It first emerged in 2004 and has continued to stand the test of time. While social networks like Hi5 and Myspace were really popular at the time, Facebook was the one that stuck and has continued to dominate the market years later. One reason for their domination of the social media market is because they continually adapt their product to best fit the user’s wants and needs. Recently, Facebook made changes to their algorithm so users could enjoy seeing more content on their news feeds that they connected to and wanted to engage with, particularly from their friends and family. This caused some worry to business page owners that their organic traffic would suffer drastically. We are here to explain some of the major changes and try to alleviate some of that worry by providing 6 Facebook business page tips for better organic engagement.
Local SEO can help your small business become more competitive online right from the beginning. By empowering yourself as a business owner with the understanding of Local SEO and the best first steps to take, you can give your business every opportunity online to succeed. [Read more…] about Local SEO: The Key to Making Small Businesses More Competitive