Helping scale an established medical practice
Arrowhead Health Centers (AHC) is Arizona's premier comprehensive healthcare center with multiple locations across the Valley of the Sun, as well as Prescott. AHC partnered up with Striventa to rebuild their website and grow their overall online presence.
The goal of the partnership was to grow new patient leads, increase existing patient retention and help with connecting the online presence holistically.
The Story
Arrowhead Health Centers has 6 locations across the Valley of the Sun and is a one-stop shop for comprehensive care. The goal for Arrowhead Health Centers was to help increase their online presence and visibility to engage more new patients year over year for all of their services. They believe that if you put people first, people get healthy and live out that slogan today.
Business Segments to Grow
After research and many collaborative conversations, it was determined that the Arrowhead Health Centers desired to grow in their segments of Family Practice, Pain Management and Osteo Arthritis of the Knee programs.
![Family Practice Icon](https://ryancaracciolo.wpengine.com/wp-content/uploads/2018/08/ahc-family-practice.png")
The Work
Striventa first starting working with AHC to rebuild the current site connect all locations to help capitalize on local business optimization. By creating a new design, the goal of the website was to educate patients while allowing for Striven conversion points to be had so that the staff could be engaging patients at different stages of the buying cycle.
Our team then reviewed and optimized the site further to help target keywords best for their market and goals.
Once the website was launched, the next step was to increase their content marketing efforts and align them with the goals of new patient acquisition. From engaging new patients for family practice to specific patients needing pain management, the content marketing plan covered it all.
Our team we worked hand in hand with the Director of Marketing to make sure the messaging each month was unified across all departments.
As the content marketing and SEO efforts continued, we noticed substantial increases in site traffic and leads generated. We continued working with the team, year over year for 3 years, taking their overall site traffic from 8,000 visits per month to over 20,000 visits per month on average.
Key Snippet
Dress Shoes for Back Pain: Drove 800 visitors in the first month of being a snippet. The goal behind this piece of content was to attract users that are having back pain and in search of solutions to help. We identified the best dress shoes for back pain as a search that many qualified customers would use and made the assumption that if they had dress shoes, most likely they had jobs with insurance to help cover the procedures. The blog ranked for over a year as the key snippet and drove in consistent site visits from that one blog totaling over 4,600 hits
800+
visitors in first month
4,600+
site visits from one blog
800+
visitors in first month
4,600+
site visits from one blog
The Results
128%
Increase in Organic
87%
Increase in All Sessions
2
Featured Snippets
70%
Increase in Page Views
The Results
87%
Increase in All Sessions
128%
Increase in Organic
2
Featured Snippets
70%
increase in site time duration
Doug H., Marketing Manager
Ryan, James, Mike, and the crew are top notch. We brought them in to do a website overhaul in addition to some minor SEO work, and that project slowly evolved into total local domination (including some of our content becoming featured snippets on Google!). I can't say enough about the work these guys do, but also their integrity. I've never worked with a vendor (especially in this space) that was so honest and transparent about the work they do.
Since SEO can be such a slow burn, it's uncommon to see ranking progress immediately. But the team at Striventa spends that build up time getting to know your business and the intricacies in how it operates, so that when the leads start coming in, they're fast, frequent, and most importantly, quality.
Highly recommend Striventa and the team behind it!
