Growing in the most
competitive online market:
Real Estate
Century 21 Northwest Realty sought to partner with Striventa as they needed an agency to fit their growing needs and help generate leads. In the most competitive online market, real estate, the collaboration and partnership between Century 21 Northwest and Striventa has proven to be a positive one.
In order to fully cast the story, this case study has been broken down into the buckets that Century 21 Northwest Realty has defined as goals valuable to the organization.
The Story
John Crow and Rodica Bartels sought to partner with Striventa as they needed an agency to fit their growing needs and help generate leads. In the most competitive online market, real estate, the collaboration and partnership between Century 21 Northwest and Striventa has proven to be a positive one.
Ideal Customers
After research and many collaborative conversations, it was determined to first start with these ideal customers:
The Work
Buyer Leads
In order to generate buyer leads, we created a Paid Advertising campaign to compete with major sources like Homes.com and Zillow. On average, the lead we were able to generate was ⅓ the cost of leads being sold to them from national sources. Currently we are generating 100 leads minimum per month on average.
Seller Leads
In order to generate seller leads, we integrated a Home Evaluation report and ran paid advertising to it along with organic site traffic. Currently we are generating 100 leads minimum per month on average.
MLS Subscription Leads
By incorporating all listings in Maricopa County we were able to help index over 10,000 pages on the site. With this also comes the ability for people to create membership accounts to save, like, share and comment on listings they are interested in, helping increase the time on the site and overall user experience.
Content Marketing Platform
In the most competitive online market, Century 21 Northwest Realty and Striventa have been able to partner and create compelling content driven at educating people in the real estate market. Additionally, Century 21 Northwest Realty has grown from 35 agents to over 125 agents and they use the content from the brokerage to also help empower their marketing and sales efforts.
The Results
395%
Increase in Organic Traffic
560%
Increase in lead generation
250%
Increase in Social Traffic
47%
Increase in Calls
The Results
395%
Increase in Organic Traffic
560%
Increase in lead generation
250%
Increase in Social Traffic
47%
Increase in Calls
John Crow, CEO
Having spent several million with a variety of Marketing firms over the years, I was delighted to work with these guys. They don't pretend to understand your business, but ask questions until they do. Most companies want to sell you on how many views they get you, or how many clicks to your website they drive. This company is only interested in how many customers they bring. So refreshing! I've been a client for over five years and will continue to be one for many years to come.
