Two entrepreneurs, one dream
Lance and Chris set out to build a niche focused company that could attract a key audience, draw on their past experience, background and deliver high level results that were the best in the industry.
In light of this, they started Encompass Inspections, a company whose mission was to provide utility locating and concrete scanning services nationwide.
The Story
The growth goals of Encompass Inspections were simple: Grow, grow, and then grow some more. The infrastructure setup could handle national attention and they had been growing the company year-over-year steadily.
However, in this new phase of growth, they desperately wanted to scale faster and with the right type of clients.
While their Paid Advertising campaigns by Paracore were going great, the other side of the business in lead generation through Organic growth, SEO and Local Business optimization were non-existent.
Ideal Customers
After research and many collaborative conversations, it was determined that the ideal customers to target based on past wins and future growth goals were the following:
The Work
Before any SEO tactics were accomplished, the first and immediate goals were to review the structure and goals of the current site to see how the current website could be leveraged fully and in line with the goals.
After implementing On Page SEO and Site Speed tactics, we began to see increases in growth, indexing and performance.
Once those items were accomplished, our team started to verify and optimize key locations around the nation for Encompass Inspections while helping generate positive reviews for those locations, and tying it all back to the website foundation.
Once we were off to the races, our team performed research to identify specific content that needed to be written on a weekly basis, optimized, indexed and shared socially.
By having content focused on their niche, our team was able to help them substantially increase their site traffic and lead generation.
Then they were acquired! Wahoo!
Lance and Chris were very ambitious and continued to experience substantial growth from all fronts. We were honored to be part of this journey with them and excited that they were recognized for their talents, growth, and amazing company.
Our team not only gained an incredible partner in this experience, but also two men that we are fortunate enough to call our friends.
The Results
350%
Increase in organic traffic
292%
Increase in lead generation
16%
increase in pages/session
19%
increase in site time duration
The Results
350%
Increase in organic traffic
292%
Increase in lead generation
16%
increase in pages/session
19%
increase in site time duration
Lance Jehn, President
competitors must have gotten nervous as soon after we were acquired by them.
I can only hope that I will soon have another business started up that I can bring these guys in at the very start and watch where they can take me. All of their staff is extremely helpful and responsive and truly excited about what they do.
I think of Striventa more as a marketing partner in the business and less of an SEO company as they bring so much to the table. Mike, James, Ryan...I look forward to working with you again soon on the next endeavor!
Chris Stanley, Vice President
I only wish we would have started working with Striventa sooner!
