Phoenix-based Accounting, HR and Payroll solutions company, PayTech, partnered up with Striventa to help productize their offerings, and create a new brand in the market that attracted their target audience. By innovating their brand and creating the brand figurehead Sally, Striventa crafted a new brand that disrupted the boring market that is payroll. Taking this new brand a step further with a comprehensive business solutions platform, Striventa was able to help PayTech grow online while working internally with their sales team to address all business goals.
HOW WE HELPED
- 151% increase in website traffic
- 122% increase in organic website traffic
- 413% increase in new lead generation
- 21% increase in incoming calls
- 131% increase in social media traffic to the website
- Built and successfully launched a new animated brand to productize and energize the payroll market
- Online rankings on the first page for PayTech’s major services
We have seen immediate increases in our site traffic and google rankings while telling our brand story in an entertaining way through video production.