Digital Advertising Set Up
Before we decide to launch any advertising campaigns, it is critical to first understand who we are targeting for you and why we would be targeting them. Typically we use online advertising campaigns as a medium to promote content or interactive tools aimed at attracting your ideal clients. So the first question is....who are your ideal clients?
Create Landing Pages
By utilizing landing pages as your campaign conversion spot, you will be able to set up A/B testing, heatmap software to track how users interact with your page and optimize for best conversion practices for each campaign.
Establish and Track Goals
Whether you are pursuing Google Ads or social media advertising, you must start with the end in mind. Our team helps set up KPIs with you to track the success of all campaigns.
Display Ads vs Search Ads
When diving into the world of digital advertising, Google reins supreme. Google offers ways to directly target your ideal customers when they are searching online. Search ads allows you to bid on keywords, time of day people search, and lock in a budget to spend. Display ads target users by allowing your business to create images and deliver them on Google’s vast display network of websites and Youtube Channels.
Benefits of Search Ads
Search Ads allow you to target people that are actively searching for keywords related to your products and services so the user is more likely to be interested in your ad.
Benefits of Display Advertising
Display advertising allows you to show your company’s image based ads on website ad banners, Youtube channels, mobile apps, and even Gmail. You can use a variety of different targeting options to optimize visibility of your ads to your intended audience.
So, which one is better?
We believe that one platform isn’t better than the other, but rather in the proper context of your buyer personas and goals, one platform may be more advantageous for you. This can only be determined after campaigns are run.
Retargeting advertising works, because it allows companies to re-engage the portion of their audience that initially showed interest in their product or service, but decided, for whatever reason, not to commit to a sale or offer. You can re-target those potential customers by using cookies that are embedded on your site that will gather their information so when they visit another site that displays ads, it can trigger your ad to show.
With retargeting you can deliver ads that are tailor-made for the intended audience. Since they have already shown interest in your product or service, you can deliver precise follow-up content through a variety of different online channels that they visit on a regular basis
Instead of having just one opportunity to convert your ideal customers from your ads, by implementing retargeting advertising you can increase your conversion rate by continuing to deliver ads to them after they leave your site.
When compared to traditional media and other forms of digital advertising, retargeting advertising can be extremely targeted and allow your company to create cost effective advertising to a warm audience.
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