What is Local SEO?
Local SEO is the practice of making sure your business ranks locally for your products and services. Creating consistent signals of your businesses name, address, and phone number from your business website, to data aggregators, and citations on sites like Yelp, Superpages, Foursquare, Facebook and Bing Places increases your opportunity to rank on the first page of Google for local searches. Once those ranking signals are in place, it makes ranking your business in Google Maps, using services like Google My Business, much easier.
Local SEO Opportunities
72% of consumers, who search for local businesses, end up visiting stores within five miles and 46% of all Google searches are local. The numbers speak for themselves, showing how crucial it is to have a local SEO strategy for your business.
The days of searching for businesses in the whitepages are over. Consumers today are looking for businesses online using mobile, GPS navigation and voice search. Make sure that your business is listed consistently in the places that matter most.
Brand & Reputation
Your brand is priceless and if you’re not protecting your name and reputation online, then you should assume the worst. You can help control your brand by claiming all local business websites that allow for reviews.
The first step in understanding how you can leverage your local presence is to research your local competitors, create a keyword list that will trigger a local map or directory search, perform category research and look for any name, address and phone number inconsistencies and duplicate citations. Once this process is complete, even though it may take a month or two, you will now be ready for the next steps in building your local online ranking.
Without understanding fully what your competition is doing locally, your local seo strategy can be unfocused, ineffective and building towards nothing.
Comprehensive category research is key to not only ranking for the correct products and/or services, but to also rank above your local competitors and capitalize on key areas.
Has your business ever had a different address or phone number? Was your business once listed online as your DBA name? It will take time, but our team can fix these online errors, which will increase your online ranking.
From local content creation to schema markup for your local business, our team will make sure that your business website hits all of the on-page Local SEO factors. Once your website has all of the on-page ranking signals in place, our team will recommend content for your local business citations and ensure that your business is listed where your customers are searching consistently.
From local service pages, conversion driven contact pages, and everything in between, we will make sure that your website has all of the technical and user driven information that it needs to rank in local search.
Consistently listing your business information correctly is a must. The main local data aggregators are Neustar Localeze, InfoUSA, Acxiom and Factual. Never heard of them? Don’t worry we have it covered.
We not only build citations on the top sites, but we also correct inconsistent information. Basically, we give you every advantage to rank in the first page in multiple areas.
5 Star Review Building
When was the last time you bought a product or service without first checking the reviews first? That’s right, never! In order to help tell the full story of your brand and further optimize your business rankings, you have to be able to manage your online reputation. By focusing on how your business can acquire new reviews, and create real conversations with your customers on your biggest local & niche business profiles is critical to the success of your local presence.
Google My Business
Arguably the most important local profile for businesses. Managing your reputation on Google My Business is critical to your online success, Google My Business displays your reviews in the Google Knowledge Graph and Google Maps!
Niche Directory Reputation
Yes, Google My Business is the largest local platform and getting reviews are critical, but don't forget about the specialty niche directories for your industry like G2 Crowd or Clutch.
Respond Like a Human
How you respond to both good and bad reviews, will dictate how users perceive your business’s reputation. Use it as a time to better understand your customers and respond in a way that shows you are committed to service.
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