What is SEO?
SEO stands for Search Engine Optimization, and is the process of attracting more visitors to your website through organic search. When done properly, SEO seeks to connect all components of your online presence holistically to setup and grow your company’s website, keywords and phrases ranked for, to increase the quality and quantity of traffic coming from Organic search results.
Why is SEO Confusing?
SEO can be confusing because there are many factors to consider, expectations to be set properly, and has to be revolving around the exact type of buyers that you want to attract to your website.
Why is SEO Important?
SEO is vital to the success your company’s online presence because it will directly affect, influence and grow your company’s online presence with highly engaged visitors who are searching to solve some of their biggest problems and answer the questions they have about your product/service.
How we do SEO
Our SEO process seeks to understand your ideal clients first and their buyer’s journey. Then we work to optimize your website, recommend short and long tail keywords, and address the technical SEO components of your online presence all under the goals set forth.
SEO for Websites
Before any optimization to your website can be accomplish, our team first has to understand the goals of your website. What is the strategy behind attracting and converting new and existing website users and how does this contribute to the business segments you wish to grow? Your SEO strategy needs to connect with your business goals and your website should be in alignment with those goals as well.
By establishing buyer personas for your website and audience research, we will partner with you to understand exactly who your website needs to talk to and what problems need to be solved. This will allow your website to be optimized with your ideal customers at the forefront.
After we complete the buyer personas and audience research for your website, our team can then recommend topic clusters, cornerstone content pages, blogs and sales pages backed with the keyword research that targets your ideal customers.
Your website’s organization is critical to the success of your website. Organizing your site structure, recommending inner linking, and giving direction on semantic and related content is part of the organization for optimization.
On Page SEO
On page SEO is defined as how your individual pages rank and how they grow to earn more traffic. On page SEO relates to both the content of the page, as well as how your website is coded to best optimize that page. While on page SEO has changed over the years, one component that will always act as a backbone to your website is being empathetic to your customers and trying to always best understand who they are, why they are coming to your site and what goals they have.
Essential components of On Page SEO that need to be in alignment with your goals are page titles, meta descriptions, proper use of headings, page content optimization, inner linking, related keywords and systematic search.
Technical SEO is no joke
With technical SEO, you can help search engines crawl and index your website by correctly setting up XML sitemaps, robots.txt files, SSL, CDN, scheme data, local business markup, Facebook and Twitter Open Graph, Google Search Console and Bing Webmaster Tools.
Another key factor to set up, track, and optimize is your conversion process. By establishing call to actions, measuring content performance and page rankings while setting up at least Google Analytics for tracking, you can measure your SEO efforts.
Off Page SEO
Off Page SEO relates to the tactics you are accomplishing that will contribute to the growth and rankings of your website outside of your website. The process is labor intensive and dependant on the factors above, but when accomplished well, will complete the process of turning your company’s online presence into the authority in your marketspace.
Link building is heavily dependent on how compelling your content is, who it targets and if it is worth someone sharing and linking back to because it’s so compelling. Local links, business associations, guest blogs and content promotion are all ways that your business can build links to your website.
Knowing how Google Knowledge graph pulls it’s information will allow you to learn more about your brand and how Google is pulling your information. In addition to this, major profiles like Facebook, YouTube, Twitter and LinkedIn with your companies consistent information, categories and descriptions will also help contribute to off page success.
Google My Business is a great way to start the process of optimizing your local presence beyond your website. By establishing a proper local SEO platform, your company’s off page SEO efforts will benefit greatly only if all components are consistent with your website.
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