Creating a Compelling Website Message
Sure, talking about your products and services are great, but is your message really talking to your ideal customers? The first part in establishing a compelling message is understanding who your website is targeting. Creating buyer personas is a must so that you know who your customers are and the way that they talk about your products.
Develop a Buyer’s Journey
As you work through how to target your ideal customers, be mindful of the entire buyers journey. By understanding the awareness, consideration and decision stages of your customers you can better target them.
Keyword Research Tips
Understanding how your customers talk about your products and services is critical to keyword research. After you’ve established buyer personas and their buyers' journey creating content is not a guessing game anymore. Use keywords that have business value, search volume and opportunity that you can capitalize on.
Each page of your website should have a purpose and a way to help your users through the buyers journey. Be specific, and if you have an existing website, be sure to account for all of the current content and URLs.
After the message of your website is complete our team takes your content into the design phase and wireframes your site. The purpose of the wireframe is to ensure that elements on the site help your users reach their goals. This part of the process empowers the design phase as all messaging, website structure and goals are set with UX and UI in mind.
Empower the Message
As the website wireframe is created, priority one is ensuring that the goals of the website are addressed. Designing your message is the most valuable part of the website design process.
Desktop and Mobile Wireframes
We design responsive websites. We wireframe your website on mobile, tablet and desktop. We take a mobile first approach and expand outward. We do cross browser compatibility checks and test your website just like a real user would.
Once your wireframes are built they are loaded onto an interactive software that will allow you to see your website on different screen sizes, while collaborating with our team by leaving comments and feedback in real time.
After the website message and wireframe are approved, our team moves into the design phase. In this phase we will focus on mobile design first and expand outward. The goal of this phase is to put in place a website design experience that accomplishes the goals of targeting your ideal customers and empowering your message.
Responsive Website Design
Your website must deliver your brand and message consistently on all platforms. Responsive website design is not only key for Google's mobile first index, but is also just great design. It is important that all design features, pictures, text and icons amplify your message and work on all devices and screen sizes.
Visual Hierarchy in Mind
With only having a few seconds at most to grab the attention of your audience, you must design a website that is not only beautiful, but that organizes your content to follow the intent of your users. Using topic clusters, breadcrumbs and related related are just a few ways to optimize your site structure and design.
The design of your website should layout the buyer’s journey, talk directly to your personas, have a clear message and offer real value to drive conversions. By establishing clear goals for your website that align with your business objectives, each page of your website will have a purpose that you can measure.
There, we said it...we love WordPress and develop exclusively on it. More specifically, we develop on the Genesis Framework that is built to deliver an optimized experience to your customers. As we build your website we work on a staging platform so that you can fully interact and experience your website in a live environment. When we are ready to flip the site, the staging site will then become your production website.
The Genesis Framework is not only lightweight and optimized for site speed, but also has Schema built into the framework. This allows our team to develop your website on an optimized structure enhancing your website’s search engine optimization at a code level...talk about a foundation built right, right?
By developing on Genesis, all code is written in HTML5. Major benefits of HTML5 include site compatibility across browsers, compatibility with future changes to the web, responsiveness, and allows for state of the art design. The online world is rapidly evolving and with this as our standard, your website is armed and ready.
We all know that a website hack can be expensive to fix and account for precious downtime on a website. The Genesis Framework actually brought in Mark Jaquith, a core WordPress developer, so that the framework is built with the best WordPress security practices.
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