We’ve all been there, right? Starting a business is tough, and growing your business is even tougher. One of the items that most, including myself, struggle with is sales prospecting to help scale your business. Sales prospecting is vital to the growth of any organization, during the sales prospecting process, every conversation and every interaction has to be meaningful. There’s no time for awkward transitions, awkward phrases, or just awkwardness in general. Sales prospecting has to be strategic, has to be targeted, and must utilize the right technology to get your point across quickly and effectively on how you will solve your prospects biggest problems.
In order to break down the best ways that you can be prospecting for your business, let’s focus on The 4 P’s of sales prospecting success. Why the 4’s? Well, 4 is an awkward number making this blog ironic, my birthday is also on the 4th, and by the time you’re done reading this, the number 4 will be stuck in your head.