Inbound Marketing
Inbound Marketing is the way in which all business growth tactics are unified.
Inbound Marketing is the comprehensive process that works to identify your ideal customers, their buyer’s journey and the best ways in which we can work them through the funnel to help prospective customers become your best advocates.
Attract
The attraction phase of the funnel is the top most part in which you can begin to build relationships with your ideal customers. We work with you to attract your ideal customers by creating compelling and relevant content, and delivering and promoting that content to them at the right time.
Content Strategy
By creating a content strategy built on topic clusters, you can effectively work to create, distribute, rank and promote the content that attracts your ideal customer appropriately.
Content Creation
Cornerstone content pieces and blogs are examples of some of the best ways to attract new visitors to your website. By creating this compelling content to help answer their biggest questions and problems, you can attract your ideal customer.
Content Promotion
Online advertising gives your business the unique opportunity to share and promote the valuable information you have created with your ideal customers to attract them into the funnel.
Convert
Wahoo, you’ve now attracted your ideal customers to your website and it’s time to turn them into leads. By creating different points of conversions that speak directly to your ideal customer you can help start conversations with them aimed at being a resource and authority. By providing items of value to your ideal customers, you can start to build a relationship with them.
Forms
By offering a form as a conversion point, you are making a promise to your website user that you will be in touch about something of value for them. Making sure your forms are hooked up to a CRM is critical in the tracking of your converted user.
Interactive Call to Actions
By creating different types of interactive calculators, quizzes or polls, you can take your attracted customer into the conversion part of the funnel while giving them the education and information they seek on demand.
Chat Widgets
Conversational marketing is real and one of the fastest growing trends online today. Chat directly with your site visitors and close more deals by turning this part of your website into the natural sales process.
Close
Now that you have attracted the right customers and converted them by offering value, you must find a way to turn them into a customer. This is where most the sales process and tools employed are critical to the development of your business. With the right sales tools, you can help your sales team and process become more effective and efficient.
CRM Management
By setting up your CRM in a way that showcases your marketing and sales goals, you can understand how each contact will need to be managed as well as finding out how effectively your sales and marketing teams can work together.
Lead Nurturing
Each lead you bring in should be setup on a nurturing process where you can see how they have interacted with your site, the pages visited, and the content viewed and downloaded, so that you can continue to tailor your messaging to shift to their interests and lifecycle stage.
Segmentation
Segmenting your list by your ideal customers will allow you to tailor your marketing and sales messages to your customers in a way that will be personal, and walk them through the rest of their buyer’s journey to become a closed customer.
Delight
By subscribing to the Inbound Marketing methodology, you know that the goal is to turn attracted customers into your best advocates by delivering a phenomenal experience from start to finish. Therefore, this part of the funnel is focused on providing consistent value and learning from your converted ideal customers. This will help you continue to grow with the right customers as well as turn your customers into full fledged advocates for your business.
Service
Strive to understand how you can deliver the best service to your customers now that you have sold them on your product or service. Remember, you cannot forget about them simply because they signed the dotted line.
Surveys
Don’t be afraid to ask your converted customers for their direct feedback and get to know their experience. By surveying your best customers they will feel heard, while you can continue to improve your process for a better customer experience.
Smart Content
Be sure to create content that will be valuable for your converted customers. Trying to reuse the same content from the previous parts of the funnels is not recommended.
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