Tracking Customer Acquisition with CRM Software

3 Ways a Customer Relationship Management (CRM) Software Can Help Scale Your Business

Accurate and actionable data tracking is one of the most important elements of any optimally functioning business funnel. In order to properly create pathways for converting your leads to customers, you need to know what’s working as well as what isn’t. Tracking customer acquisition with Customer Relationship Management (CRM) software is one of the best ways to build a well-rounded suite of data, and it can be daunting to approach if you aren’t privy to the process of using one.

But don’t fret! We’ve put together a guide on how you can utilize customer acquisition strategies in CRM software for the benefit of your business today.

What is a CRM System?

In the age of digital marketing, a CRM system offers a great vantage point for seeing exactly how customers are interacting with your business online.  In these systems, you can store lead data, customer behaviors, and all sorts of other metrics for analyzing and determining ongoing marketing tactics by your team. Segmenting your customers and presenting them with different forms of contact depending on their status has proven to be one of the most effective ways to adapt your marketing strategy for effectiveness and efficiency. 

Simply put, a CRM system helps your business stay connected and aware of what your customers want, therefore allowing you to increase your margins using actionable data.

How Does CRM Software Help with Customer Acquisition?

Even the smallest businesses can (and do) benefit from using proper CRM software. Though savvy owners and executives might have the correct instincts on target market trends and marketing funnels, the reality is that highly targeted data is always going to provide valuable insight to decision-makers.

Using CRM software can help you:

• Define Your Target Audience: Sometimes your perceived target market of a product can be downright inaccurate. Other times, your instincts might happen to be accurate, but a shift in the market may catch you off-guard, requiring you to adjust with little foresight. The reality is that storing data in a CRM and analyzing it is the fastest way to define your ideal target audience. From there, you can adjust segments and create proper messaging and sales techniques for the true target audience for your product or service.
  
• Customized Content Funnels: Hubspot’s CRM will let you know exactly where a customer is in terms of your marketing life cycle. The three lifecycle stages are defined as:
  –Visitor: Someone who is familiar with your business and has opted in to receive content from one of your channels.
  -Lead: Contacts who have shown sales-readiness past being just a subscriber. This can be categorized as Market Qualifying Leads (MQL), Sales Qualifying Leads (SQL), or an Opportunity.
  –Customer: These are contacts who have purchased your product – but they also have different stages for your team to focus on. For example, certain customers can turn into evangelists of your business – customers who advocate for your business and whose networks can be leveraged.

Using these segments enables your team to reach out across multiple channels for continual engagement, acquisition, retargeting, and collecting feedback for more precisely landing those conversions. For instance, having specific data about user behaviors allows for personalized messages using customer names and product preferences, which often yields great results.

• Guide Acquisition to Long-Term Retention: A large goal of any customer acquisition strategy is to boost lifetime customer brand loyalty and their ongoing value to your company. CRM allows you to present your customers with the latest news about your products – both the one that brought them to your brand and other ones that you can specifically market to them using their preferences. Additionally, you can utilize simple optimizations such as birthday wishes or scheduled educational pieces on your product to demonstrate further value. Great client relationships aren’t built in one day.

Read Our Customer Acquisition Guide to Learn More About Scaling Your Business

This is an extremely valuable portion of CRM software, as new customer acquisition is far more expensive than keeping existing clients active in your marketing flywheel.

These are just some of the many ways that CRM systems will help your customer acquisition funnel. The beauty of CRM is that it’s custom-tailored to your business, giving you data most valuable to your business’s overall growth. Even better, it will help you truly identify which variables in your customer’s experience are most valuable to them, giving you the best optics for executing successful marketing campaigns in the future.

Why Choosing the Right CRM is Important

A CRM strategy can significantly boost any weakness in your marketing strategy, but, like any other concept, it must be applied appropriately – a disorganized CRM and poorly operated software will cause more problems than they solve. This is why understanding the goals and implementation of any CRM system is crucial for your business’s success.

Ultimately, a CRM is a tool for managing your relationship with your customers, and you must choose one most fitting for your particular business. There is custom CRM software for almost every industry imaginable, and no matter your niche, you must customize according to the unique context of your business and target audience. . Otherwise, you’ll lose precious time, money, and potential lifelong customers who found satisfaction elsewhere. 

This means you need to do appropriate research for CRM systems, take advantage of offered demos and trial-runs, and map out how you plan to utilize a CRM to your business’s advantage.

The Most Efficient Way to Integrate CRM

Using CRM software is often perceived as a seismic shift in your marketing funnel strategy. However, it’s much more a consolidation or definition of some pieces you likely already have in place which in turn allow you to see what areas of your marketing strategy to improve upon.

CRM systems are powerful and necessary for the best customer acquisition strategies, but be careful not to rush into one. We always advocate for a high-level understanding of a CRM system before diving into one, so be sure to ask those questions and pressure them to prove how their system truly supports your brand – otherwise, move on to something else. 

With a proper CRM system and preparation for its use, your business should only experience growth as a direct result of the data you’ll gather. 

Get the Best CRM Strategies with Striventa

At Striventa, we take pride in helping businesses attract genuine leads and even lifelong customer conversions. As veterans of utilizing  CRM software to transform mediocre or plummeting marketing campaigns into thriving strategies resulting in high conversion rates, our team is equipped to help any organization, big or small, substantially grow its customer acquisition strategy. If you’re looking to acquire new customers and take your business to the next level, reach out to one of our representatives for a one-on-one consultation today. We’d love to help!