SEO Strategy

Local SEO: The Key to Making Small Businesses More Competitive

February 9, 2018 By Ryan Caracciolo Filed Under: SEO Strategy

Local SEO can help your small business become more competitive online right from the beginning. By empowering yourself as a business owner with the understanding of Local SEO and the best first steps to take, you can give your business every opportunity online to succeed. [Read more…] about Local SEO: The Key to Making Small Businesses More Competitive

I Need a Website – How Siri, Google Assistant, & Alexa are Changing SEO Forever

October 17, 2017 By Ryan Caracciolo Filed Under: SEO Strategy

It was another typical day at the office. I was on my 3rd cup of nitro cold brew coffee and was just starting research to see what types of keywords would be best for Striventa. I wanted to find the right keywords to speak directly to small business owners and how they would find a company in order to build their website. After playing around with a few different keywords and their variations, I told my Google Assistant on my phone “ I need a website ”. Even though this was more in jest to test my Google Assistant, I surprisingly found that it actually makes for a decent keyword. Not only did this turn out to be a great keyword, but I hadn’t thought about this particular keyword variation like this before as I was thinking about it from the perspective of traditional search and not with a voice search application. But by trying to place myself in local business owner’s shoes, the real question is how do I use this?

What We Learned from Recent Google My Business Updates

September 8, 2017 By Ryan Caracciolo Filed Under: SEO Strategy

Google My Business recently came out with a slew of new and exciting updates. We have always been fascinated with Google My Business as it allows companies to hyper focus to their local market and compete with the bigger companies.

Like many businesses, if you have a Gmail account it is most likely tied to a Google My Business Account already. You’ll know this by the emails that you receive from Google regarding these updates. If your business has a Google location on Maps but is not receiving these email updates, click here and an Online Expert from Striventa will be happy to assist you. Among the top updates so far for GMB are the ability to message consumers directly, post directly to your GMB page and even set up your own GMB website. We have broken down each of these exciting features below and how you can start to leverage Google My Business.

Holistic SEO: The Art Of Doing Everything Right From Start To Finish

April 3, 2017 By Ryan Caracciolo Filed Under: SEO Strategy

At our company’s core, we started as an SEO company and see everything through that lens. While the goal of this article is to show the process of Holistic SEO, the other purpose of this article is to show our response to helping companies put this in a context. That context is called a Holistic SEO Foundation. Having a Holistic SEO process creates a clear mission for your website and all tactics, while keeping the focus on targeting your ideal customers. Many people believe that SEO is a mysterious process that only experts can understand and while SEO has many complicated and highly technical aspects, it can be understood and used by anyone. SEO stands for Search Engine Optimization and refers to optimizing content on pages of a website, to rank higher for search terms. Everyone wants to be on the first page for a service or product they offer. The problem is that many people have no idea on how to achieve that goal.