Facebook is one of the most popular social media platforms in the world. It first emerged in 2004 and has continued to stand the test of time. While social networks like Hi5 and Myspace were really popular at the time, Facebook was the one that stuck and has continued to dominate the market years later. One reason for their domination of the social media market is because they continually adapt their product to best fit the user’s wants and needs. Recently, Facebook made changes to their algorithm so users could enjoy seeing more content on their news feeds that they connected to and wanted to engage with, particularly from their friends and family. This caused some worry to business page owners that their organic traffic would suffer drastically. We are here to explain some of the major changes and try to alleviate some of that worry by providing 6 Facebook business page tips for better organic engagement.
In today’s market, you don’t have to be a tech or marketing startup to be impacted by social media. Social media is not only accessible but is most likely an active tab on one of your employee’s browsers. In most work environments it is almost impossible to block people from checking, updating and/or commenting on any social network. With this in mind, having a clear set of social media guidelines is crucial for any company. Knowing the difference between creating a social media policy or a set of social media guidelines is a very important difference.