Business Growth Foundation
The sole focus of our Business Growth Flywheel is Customer Acquisition. To make the flywheel spin and turn your ideal customers into raving advocates, you have to start with a strong Business Growth Foundation, represented by the inner ring. This truly is the foundation of everything else that is to come, which is why we put a strong emphasis on your Audience, Brand, Website, CRM and Customer Service in the beginning. Without this foundation, even the most successful marketing campaigns won’t drive true business growth results.
We’re about the steak, not the sizzle. We want to help you actually grow your business.
Let’s look at each of the Business Growth Foundation components further.
Defining your audience starts with creating Ideal Customer Personas for each of the target segments that you want to grow. Here we will answer important questions like, Who are they? What problems do they have? How will they find us? Do we really offer the solutions they need to solve their problems? We put the customer at the center of the story to drive tangible results.
Ideal Customer Persona Creation
We typically start with creating 2 Ideal Customer Personas for the marketing and sales strategy to be focused on. These personas will help align the company as to who the most profitable customers are and what your company does to be their resource. These personas will help us collectively identify pain points, common questions, and where they find their information. This step is critical to the development of proper marketing and sales campaigns. You need these personas to be bulletproof, so we’ll interview your converted customers to have the most accurate qualitative data to pair with our quantitative research. This will give you the full picture on who your customer is and how your company can help them solve their problems.
A strong brand must be consistently recognized through its design and content.
Chances are, your company already has an existing logo, and you may even have a Brand Style Guide with your fonts, colors, and logo usage. But, what about a Content Style Guide?
A Content Style Guide ensures that every piece of content leaving your company is in alignment. This ensures your customer has a consistent experience no matter where they find your content. The last thing you want to see is a rouge social media post that goes viral and is detrimental to your business, right? This content style guide will cover items like your mission statement, tone, voice, industry-standard lingo, and do’s and don’ts of content usage. Whether it’s produced by an internal team member or an outside agency, your content must be on lock and focused on the goals at hand under the company’s brand voice.
In the modern world, your website is the equivalent to your front office. Immediately upon arrival, a user should know where they are, why they’re there, and what steps you want them to take next.
Optimization will help get customers to your website, where a good website user experience will help them solve their problems and engage with your company. You need to make sure your website is set up to convert customers at a speed that ensures they won’t leave the page..
Sure, we’ve heard it time and time again, “But I just paid a lot of money to rebuild my site.” Our goal here isn’t to “pitch” you on a new site but to evaluate your site and based on data and constraints communicate to you whether your existing website will help you accomplish the business growth goals you’ve set out to achieve.
Typically though, we have to rebuild websites to have the proper framework in place to grow your business as best as possible (sorry to burst your bubble but transparency is everything to us). We believe fully in developing on the Genesis WordPress Framework and have created our own Striventa theme in light of this. No, this isn’t your run of the mill $10 theme, this is a power packed website framework that has, time and time again, proven growth success for our partners within 60 days of deployment.
The Genesis platform is the best SEO optimized framework with airtight security, code compliant for all major search engines, responsive for all platforms, and built with ease of use for you or your team. (This means it’s easy to make nonstructural edits without the fear of crashing your site.) And don’t fear, we have specialized hosting partner connections to ensure your site has best-in-class uptime and speed for the long haul.
Plain and simple, our team creates websites designed to engage your ideal customer and accomplish your business growth goals.
In order to be successful and grow, you have to win at Customer Experience. In fact in PwC’s future of CX report, 15,000 consumers were surveyed and the results showed that 1 in 3 customers will leave a brand they love after just one bad experience. If the problem is consistent, it’s even worse. 92% would completely abandon a company after two or three negative interactions.
So how do you make sure you deliver an incredible customer experience every time? You use a Customer Relationship Management software.
But let’s face it, the basic CRM is dead. Tracking data is not enough, nor should it be. You need accurate, helpful information on your leads, sales prospects, and existing customers to turn them all into raving advocates. While there are many platforms to choose from, our team is fully bought in on the Growth Acceleration Platform HubSpot offers. By combining all of your Marketing, Sales, and Service efforts into one system, you will win the Customer Experience.
We are not in the business of fixing 1 star reviews and you shouldn’t be either.
Your business will only be as strong as the service it delivers. As your Growth Partner, we must understand how your business delivers all levels of services and products. Our team will interview your leadership and experts to ensure we understand this fully. As a great side-benefit, many times we dig up nice nuggets of information that we can leverage in your marketing messaging too!